Jovago.com is a relatively new hotel booking machine, launched in Nigeria in 2013. Despite its short history, it is already considered a leading online booking service in much of Africa. While Africa-centered, Jovago has listings worldwide (probably through other booking machines). Their primary markets are in Sub-Saharan Africa, but also in some Asian countries like Bangladesh and Pakistan. Jovago.com has already gained popularity among locals, but few western tourists have heard of it yet. Anyone travelling in Africa, especially those on budget, should make use of the service.